Interested in some of the most useful web marketing services? There are loads to choose from depending on the type you’re looking for to bring better online results for your business. From PPC to SEO, and understanding the impact of social media and email marketing, there is a lot to take into consideration.
- Pay per click
- Social media advertising
- Direct email marketing
If you’re a new business trying to get your feet off the ground in the world of the digital web, it can get pretty overwhelming pretty fast trying to work out your best best for your strategy. Well, fear not, we have broken down some of the basic web marketing services.
Pay per click
Otherwise known as PPC, Pay Per Click can be a great way to appear in Google and drive paid traffic to your website, especially if you’re running sales, for example. If you’re looking for a quicker turn-around on results, considering a PPC campaign could be a highly effective option for your website.
Once you’ve set up your paid ads, you’re ready to go. But, remember, you don’t want to throw your money anywhere, without any direction at all. It is absolutely worth reviewing your budget and perhaps getting in touch with a PPC specialist to find out more about how paid ads work.
SEO is search engine optimization. It’s where you optimize your website naturally, without injecting money to Google Ads, to appear higher in Google. The higher up you appear, the more traffic your site gets. It’s worth working with an SEO agency because it can be a highly complex strategy and there is a lot of knowledge involved.
- Get organic traffic to your website over time
- Rank on page one in Google’s listings
Email marketing is another great way of marketing your website. Once you’ve got a GDPR friendly list of people to target, you can start creating engaging and relevant email campaigns. This is a really useful tool if you’re planning to launch a seasonal sale, for example, to get more people to your website and increase your overall revenue.
- Make sure your emails have your branded logo on to encourage brand awareness
- Keep them relevant!
Social media can be used to effectively increase your website sales if you post on the right platforms like Instagram, Facebook, and LinkedIn. Grow your following over time, and regularly post informative, valuable content that links to your website. If you’re passionate about your marketing strategy, considering hiring a social media expert.
People prefer to watch videos to learn about a particular product or service, instead of reading. So, create relevant videos that make people want to share them on their social media. Make sure you’re pushing users to the next step once the video finishes. Get them to subscribe to keep them engaged, and send them to your website.
Conversion rate optimization
Also known as CRO, this explores what makes people convert into buying customers. A CRO specialist will be able to use particular software tools to analyze what users do when they land on your site. Then, they’ll test ways to tweak a given page, to get more of your existing users to convert.