Search engine optimisation in Singapore, or simply SEO, has been one of the most fundamental tools in digital marketing. It is not surprising why brands seek an SEO agency to ramp up their online marketing. 68% of people’s online experience begins by using search engines. Even with the prevalence of social media and social media marketing, SEO is still an essential aspect of digital marketing.
What Is SEO?
SEO is a set of practices or processes that aims to improve a website’s visibility and position on organic search results engine pages (SERP) by driving more organic traffic to the website.
Online visibility matters for businesses. First, website traffic leads to conversion and sales. Second, it builds the reputation of the business on the platform. Most importantly, the more your business is visible on the internet, the more people can access your website. Brands get SEO services from the best SEO company in Singapore to achieve these goals.
Why Choose SEO?
More than half of internet users start their online journey on search engines, and SEO aims for websites to rank on SERPs. Know how SEO benefits from these advantages.
- The number one organic result gets more clicks.
The ultimate goal of SEO vendors is to secure the number one spot on the organic search result pages. The number one spot has an average of 27.6% click-through rate. It is ten times higher than the number ten spot.
- Only a few people visit the second organic results page.
Generally, the first search engine results page displays the top ten answers that are deemed relevant to the user’s query. Although it is achievable with excellent and constant SEO marketing strategies in Singapore, it is challenging for brands to secure one of the top 10 spots.
If the brand website fails to rank on the first page, it may land on the second, third, or fourth. Unfortunately, only 0.63% of Google search engine users visit websites on the second or third page.
But with the help of an SEO company, you can secure the top positions on the SERPs through SEO services in Singapore.
PART I: Benefits Of SEO
SEO services in Singapore are an investment with long-term value because of the following benefits:
1. Dominate your competition
Investing in SEO services is one of the ways to dominate your competition online, not only on search engines but on other platforms, such as social media.
Using the right keywords will help drive traffic to your website, and improving user experience will reduce bounce rates. Moreover, search engine algorithms will see your content as relevant and authoritative when it is data-backed. These factors will help you get the top spot on SERP.
2. Improved Site Visibility and Conversions
If you carry out your SEO strategies in Singapore correctly, it will improve your search engine rankings and become more visible to the users. The more visible your website is, the more traffic you get.
With effective SEO content, SEO copies, and excellent user experience, you can convert this traffic into sales!
Compared to SEM, or search engine marketing, a paid advertising strategy that allows your website to get the top SERP positions for a cost, SEO is definitely a long-term investment. Nevertheless, SEO’s effects last longer than SEM, giving you the value for your money.
4. Enhanced Leads and Sales
SEO is a long-term digital marketing campaign that delivers quality leads and sales. It is why many people, especially B2B marketers keep up with SEO algorithm changes. Successful SEO strategies increase conversion rates on your website, making it a great lead generation than any other online and offline lead stream sources.
5. Long-Term Brand Positioning
If businesses are able to keep up with effective SEO strategies and adapt to algorithm changes, there is a high possibility that they can maintain their top SERP position and boos the credibility of the brand. Although it may take some time to bear fruit, SEO is evergreen unlike other marketing campaigns.
Part II: Types of SEO Agency Services In Singapore
An SEO company in Singapore uses various combinations of SEO strategies and tactics to ensure that your website will appear on organic search results and increase its visibility on the internet. A brand can get access to these tactics by subscribing to the following SEO services:
1. Keyword Research
Keywords are one of the cores of SEO. Keywords are a word or groups of words or phrases Internet users submit to search engines whenever they have a query. There are two primary types of keywords: short-tail and long-tail.
Short-tail keywords are keywords with one to three words, whereas long-tail keywords are keywords with more than three words. But the question is how keywords help with SEO.
Keywords are the bridge between your website content and users. Users use keywords when searching for something on the internet. For example, if they need a cake, they can type in ‘birthday cakes near me’ on Google. Google and other search engines’ job is to deliver results relevant to the user’s query. It will not display results about mugs or eyeglasses; it will deliver results related to birthday cakes. But how does Google determine which results to display? The answer is through keywords.
Keywords used in website content help Google algorithm understand what the content is about and if it is meaningful and relevant to a specific query. If Google thinks the content is relevant to the query, it will display the website content organically on the search engine results page. The task of an SEO consultant in Singapore is to identify which keywords will lead traffic to the websites.
Keyword research is one of the core SEO services in Singapore, a crucial strategy when creating targeted content for the target audience. It is a process of identifying in-demand words and phrases people type into search engines. Using the right keywords optimises your website content, as well as improves its visibility and ranking on SERP.
2. On-Page SEO
On-page, also known as on-site SEO, is a practice that aims to optimise web pages and their content to garner organic traffic and improve organic search rankings. Search engines understand your website if your website is optimised with the help of on-page SEO.
On-Page SEO Elements
An SEO agency in Singapore takes into consideration these on-page SEO elements to boost website optimisation:
A. High-quality website content
Website content is the flesh of your website. It tells your search engines and website visitors what your website is about. High-quality content should:
- Answer the searcher’s search intent
- Include call-to-action
- Have proper formatting
- Consist of relevant topics
- Be backed by data, statistics, and resources from websites with authority
- Be original
- Contain multimedia content (images, videos, GIFs)
- Be well-written and readable
B. Optimised titles and meta descriptions
Titles should have keywords incorporated in them naturally. The keywords on the title ensure that the article will address search intent. Titles should have 50 to 60 characters. Avoid using all upper-case letters.
Meta descriptions are the texts that appear just below the titles of organic search results, giving a brief description of what the webpage is about.
You can optimise meta descriptions by using compelling sentences, inserting keywords, and avoiding alphanumeric characters. Meta descriptions should have 160 characters.
C. Image alt-texts
Alt-text or alternative texts are concise and direct descriptions of images that aim to help visually impaired people understand the context of the photos.
3. Off-page SEO
Another service an SEO agency in Singapore may offer is off-page SEO. Off-page SEO is a set of practices that take place outside your website yet still, optimise your webpage.
Off-page SEO Elements
Here are off-page SEO services your SEO company can implement:
A. Link Building
Link building strategy capitalises on acquiring backlinks from authoritative websites to boost your website’s rankings. The more backlinks your website gets, the more ‘votes of trust’ you get.
B. Guest Posting
Guest Posting is publishing high-quality content on platforms and websites other than yours. Guest posts can mention your brand for exposure, insert backlinks to strengthen your website’s authority, and increase referral traffic.
C. Social media marketing
Social media marketing is rolling out marketing campaigns or publishing content on social media platforms to drive social media traffic to websites.
4. Technical SEO
One of the most complex SEO packages and services in Singapore is technical SEO. Technical SEO consists of the technical aspects of the website, such as crawling, indexing, site structure and navigation, and page speed, to optimise it and increase its ranking on SERPs.
Technical SEO Elements
Here are a few of the many technical SEO services your agency can provide:
A. Technical SEO audit
An SEO agency in Singapore runs a technical SEO audit to assess the website’s technical aspects, including indexing, crawlability, content duplication, domain issues, canonical tags, XML sitemaps, and more.
B. Page loading speed
A fast-loading website improves user experience, increases efficiency, and reduces bounce rates. Most importantly, website loading speed is an SEO factor that search engines like Google consider.
C. Mobile optimisation
Search engines like Google consider responsive website design and mobile optimisation ranking factors in SEO. Responsive website design is a website design that renders seamlessly on any device, whether desktop, smartphone, and tablet.
5. International SEO
As of April 2022, there are more than 5.03 billion internet users in the world or more than half of the global population, according to Statista. Your website content can easily get lost to these billions of users, but thanks to international SEO, you can target your content to specific countries, also known as geotargeting.
The best SEO company in Singapore offers international SEO services. In international SEO, you have to optimise your website for a specific country. For example, if you want to target Spain, you have to optimise your website with a URL structure accessible to that country. You can add the country’s code as a subdomain or subdirectory.
You should also make your website available in the country’s language. In this case, since you are targeting Spain, your website content must be available in Spanish.
6. Local SEO
Differing from international SEO, local SEO in Singapore helps your website become more visible in particular regions or geographic locations. For instance, in ordinary on-page and off-page SEO strategies, keywords like ‘birthday cakes’ will be utilised. In local SEO, geolocation keywords like ‘near me’ or a specific place will be added to the keywords. So local SEO keywords will be ‘birthday cakes near me’ or ‘birthday cakes in Sentosa’.
Local SEO is vital, especially since 46% of all Google searches are related to location, while 97% of online users use search engines to find local businesses in their proximity. An SEO company in Singapore can help improve your website’s visibility locally through local SEO
7. E-Commerce SEO
E-commerce SEO in Singapore aims to improve your business website’s visibility on SERP using the previously mentioned tactics and SEO services, including high-quality on-page content, local SEO, link building, and more.
The difference between e-commerce SEO and non-e-commerce SEO is that the former considers the buyer’s intent, the buyer’s journey, product descriptions, and more. They may also include reviews, optimised images, and social sharing.
8. Video SEO
SEO is not only about written content. It also includes video format. Video SEO can increase the traffic to your video content on video streaming platforms, not directly to your website. However, the video content can still drive traffic to your website if it has a strong call-to-action message.
It is still possible for a website’s video content to drive traffic directly to the website by aiming for the top spot on the video tab of SERPs. Video SEO still follows fundamental SEO tactics, such as keywords. For example, incorporating keywords on the video content title and description optimises the video content on SERPs. Using compelling thumbnails suitable to the content can also help improve the ranking of your content on SERP. Your SEO company in Singapore can apply other video marketing tactics to your video SEO.
9. SEO Copywriting
Although SEO copywriting applies general SEO tactics and practices, such as keywords as well as high-quality and data-backed content, it is still different from SEO content.
SEO copywriting produces much shorter content. They tend to have a more promotional tone, unlike regular SEO content. Among the examples of SEO copywriting outputs are product descriptions, brand messaging, advertising content, and landing page content. Despite the difference, both SEO copywriting and SEO content have one goal: to drive traffic and persuade readers to make a conversion action.
Now that you know the focus of each SEO service in Singapore, it is time to learn about SEO methodology.
PART III: SEO Methodology For Businesses
The SEO process is a never-ending cycle. Because it keeps evolving, people practising it must be proactive and keep up with the changes to continue to reap SEO benefits, including business growth, increase in organic traffic, and revenue. If a brand wants to succeed in SEO, its SEO in-house team must understand the SEO process, design a plan and craft strategies around the process to have an effective SEO campaign.
Here is the SEO methodology:
There are two types of SEO audits: technical and content.
The technical audit assesses the technical performance of your website. It focuses on the following:
- Website’s crawlability
- URL structure
- Website loading speed
- XML Sitemap
- Domain Issues
- Canonical Tags
- Bounce rates
The content audit assesses the performance of your website content. It focuses on the following:
- Keyword research
- Keyword use
- Meta data analysis
- Site content structure
- Images and videos
- Page copy
- Internal and external linking
Depending on the audit result, the in-house SEO team of a company in Singapore can optimise these elements to improve website rankings.
2. Keyword Research
Keyword research helps identify the word or group of words your target audience uses on search engines. Once identified, these keywords will be used to reach the target audience and potential customers. Keywords are a vital part of international and local SEO in Singapore as well. SEO services use keyword research tools to carry out keyword research.
3. Competitor Analysis
Competitor analysis is simply investigating the competition’s SEO strategies, such as the keywords they use, the content structure, and more. But the key question in a competitor analysis is, who is your competition?
An in-house SEO consultant in Singapore may use SEO competitive analysis to uncover your rival websites. After observing your competition’s strategy, you can design your own strategies and incorporate the information you uncovered to provide better and more targeted content. If done correctly, your website will begin to rank on SERPs.
4. Content Strategy and Implementation
Once you understand the pitfalls of your SEO strategy, content-wise, you can now alter and adjust your content strategy. There are several types of content, and each has relevance to your website.
- Foundational content – Foundational content is articles about your products and services.
- Authoritative content – Authoritative content is informative articles that demonstrate the website’s expertise. These could be research, studies, and data-backed journals.
- FAQ content – Frequently Asked Question content is articles or brief answers to the most common inquiries your target audience asks on search engines. The FAQ content must be related to your products, services, and business.
These articles can be posted on-page or off-page. They should be well-written, data-backed, keyword-optimised, and use proper content structure. That way, your content may help ramp up your search engine rankings. The best in-house SEO of a company in Singapore will help you produce high-quality content.
5. SEO Reports and Maintenance
Now that you have implemented the changes to the content and technical aspect of your website, the last thing to do is keep up with SEO reports and maintenance.
SEO reports track the performance of your websites. SEO services in Singapore use SEO tools to determine if the implemented SEO strategies are effective.
These SEO reporting tools can track if the organic traffic increases or if the keywords used help the webpage rank. These tools also give insight into conversion rates and click-through rates. For instance, if these numbers begin to drop, it means there are issues with the SEO strategies.
Besides performance tracking, SEO maintenance also keeps tabs on the changes in search engine algorithms. An in-house SEO team must be quick enough to alter its SEO strategy according to the algorithm changes because old tactics will not be enough to rank the website with the new system.
Besides forming an in-house SEO team, brands can also hire an SEO consultant in Singapore or outsource freelancers to implement SEO strategies. The next part will discuss tips on how you can find the right SEO agency.
PART IV: How To Choose An SEO Agency
There are many SEO agencies in Singapore that offer SEO services at varying prices. But if you want a successful SEO campaign, you should find the best one. Here are some ways to help you choose an SEO agency suitable for your business.
1. Look for client studies and references
Client studies and references can be the latest SEO case study and reports of websites your SEO agency is handling. Compare the before and after the status of the website.
Are there any significant changes in the website’s performance after implementing its SEO services? Did they meet the goals set by the client according to the report?
2. Check the SEO processes and methodologies
The reports may state that the SEO services of a Singapore agency are effective, the question is how they implement these strategies. Remember, there is white-hat SEO and black-hat SEO. White hat SEO is an SEO strategy accepted by the industry, whereas black hat SEO is a strategy considered unethical and deceitful by other search engines and SEO service providers.
Choose an SEO agency that is transparent when it comes to communication and SEO reports and has displayed excellent leadership, accountability, and responsibility.
3. Consider SEO Pricing
The SEO pricing in Singapore varies depending on two factors:
- SEO service providers
Most of the time, reliable, industry-trusted, and recognised SEO vendors have more expensive SEO services. Their experience and expertise speak to the success of their clients’ SEO campaigns once the results of their optimisation efforts appear in the long run.
Moreover, hiring an SEO agency is more cost-effective in the long run despite the low upfront cost of freelance SEO service providers. With SEO agencies, you will get direct access to an array of the latest tools and software.
- SEO packages in Singapore
Extensive packages cover all aspects of SEO: on-page, off-page, and technical SEO. The cheaper packages have limited SEO services. Your SEO package depends on your needs. For example, a start-up business may need a lot of technical SEO services, such as website creation and development, website design, and more.
SEO services in Singapore can be the game changer in your digital marketing strategy. It may be the time for you to partner up with a trusted SEO agency, dominate the search engines, and reap the benefits of SEO services.
OOm Singapore is an SEO company in Singapore that offers various SEO services, such as on-page, off-page, technical, and local SEO. Visit OOm Singapore today.